I can tell you, Social Media is changing our lives no doubt about that. When we finally get it, yes we have thousand of followers on Twitter, we have many friends on Facebook, we have a blog, a website then, something new is coming up. So the only rule seem no rules, the message that Social Media and Tech Company are giving us is like: Hey! Don’t waste your time any longer in this, because we are going to change it. One perfect example of this is Facebook, how many times do they change the terms and policies of private or whatever they decide? Do not talk about how do they sell our private information…to talk about that I should write another article.
Now if you are opening a Facebook Page and you want to promote it yourself, you just waste your time, not followers at all will appear. Everything is made for you to spend money in Facebook advertisement, it seems the only way, but is it fair?
Some people think is fair, because is a company, a business and they have to find ways to get more money. Facebook is now working on a new version for 2015 “Facebook at Work”. This is going to help employee to work together in projects, have chats in real-time. For the beginning they will not charge you for advertisement, you know to catch new clients and followers, but if you have a business and you want to go there, you should go through a registration process. It supposes going to be complete independent from the Facebook Family & Friends. With this announcement LinkedIn should be scare! Maybe, but we will see what happen.
But, the thing is out there still a group of people who do not like Facebook at all, do not have profile and they think Facebook abuse us with all these advertisement campaigns. This people like “Ello” better know as The Anti-Facebook, What do they claim? “Your Social Network is owned by advertisement. Every post you share, every friend you make, and every link you follow is tracked, recorded and converted into data. Advertisers buy your data so they can show you more ads. You are the product that’s bought and sold (…) you are not a product” Ello Manifesto
We should take a break and think more about what we share, who is taking our data and why. We should be a Social Community that uses their power to put boundaries even to Facebook. I love Social Media, I think they are great, but I just want to share with you my reflection about to consider others ways to balance our lives and finally to really have the control of theirs, because at the end is our live, no Facebook, Twitter o someone else live.
Copyright © 2014 María Eugenia Fanti. All rights reserved.